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Personal Branding: Making Sure You Stand Out in the Corporate Clutter

Date: 2005-01-20 to 2005-01-20

Time: 11:30:00 - 13:30:00

Maggiano�s, Perimeter, (770) 804-3313
4400 Ashford Dunwoody Rd.
770-804-3313

Amazing and good things happen to a company when its leader has a high profile. First, companies can't speak, only people can tell the company's story. When that person is well known and has celebrity status, every word resonates. Somehow, high profile leaders and successful companies go hand in hand. Bill Gates, Donald Trump, Warren Buffet, Roberto Goizueta, Jack Welch and many others have shown what the power of fame can bring to leadership.

Bob Hope started as publicist for Ted Turner, and over the years, the president of Hope-Beckham has worked to publicize some of the now most famous people in the corporate world. How does a business leader go from obscurity to national stature? There is a way to get there from here. Bob will tell it all.

Hosted By: Business Marketing Association

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